Privacy Policy

Sienna Smiles (ABN to be confirmed), located in Hilbert, Western Australia, is committed to protecting the privacy of your personal information. This policy outlines how we collect, use, store, and disclose personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

We may collect the following types of personal information: • Full name, date of birth, and contact details (phone, email, address) • Medicare number and health fund details • Medical and dental history, including current medications and allergies • Treatment records, clinical notes, and diagnostic images (X-rays, photographs) • Payment and billing information • Information provided through our online booking forms and contact forms • Website usage data collected through cookies and analytics tools

We collect personal information directly from you when you: • Complete a new patient registration form • Book an appointment online or by phone • Submit an enquiry through our website contact form • Attend a consultation or receive dental treatment • Communicate with us via email, phone, or in person We may also collect information from third parties such as referring dental or medical practitioners, health funds, and Medicare.

We use your personal information to: • Provide dental care and treatment • Manage appointments and send reminders • Process payments and health fund claims • Communicate with you about your treatment plan • Comply with our legal and regulatory obligations, including AHPRA requirements • Improve our services and patient experience • Send practice updates, where you have consented to receive them

We may share your personal information with: • Dental specialists to whom you are referred • Dental laboratories for prosthetic and restorative work • Health funds for claims processing • Medicare for eligible services (e.g., Child Dental Benefits Schedule) • Government authorities where required by law • Our practice management software provider, who stores data securely in Australia We will not sell, rent, or trade your personal information to any third party for marketing purposes.

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access or disclosure. Our measures include: • Encrypted electronic health records • Restricted access to patient files (authorised clinical and administrative staff only) • Secure physical storage for any paper records • Regular staff training on privacy obligations • Secure website hosting with SSL/TLS encryption

Our website may use cookies and analytics tools (such as Google Analytics) to understand how visitors interact with our site. These tools collect anonymised data including pages visited, time on site, and device type. You can disable cookies through your browser settings. No personally identifiable information is collected through our analytics tools without your explicit consent.

Under the Australian Privacy Principles, you have the right to: • Request access to the personal information we hold about you • Request correction of inaccurate, incomplete, or outdated information • Withdraw consent for non-essential communications at any time • Lodge a complaint if you believe your privacy has been breached To make a request, please contact us using the details below. We will respond within 30 days.

We retain dental and medical records in accordance with the Health Practitioner Regulation National Law and Western Australian health records legislation. Adult patient records are retained for a minimum of seven years from the date of the last consultation. Records for patients under 18 are retained until the patient turns 25, or for seven years from the last consultation — whichever is later.

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The current version will always be available on this page. We encourage you to review this policy periodically.

If you have questions about this privacy policy, wish to access or correct your personal information, or wish to make a complaint, please contact us: Sienna Smiles Hilbert, WA 6112 Phone: 08 9455 1234 Email: hello@siennasmiles.com.au If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.